Organic pipeline
baseline → +174%
+174%
es B2B RD
47 → 122
+160%
Top-3 comparison terms
0 → 3
+3
Spain MQLs from organic
M1M2M3M4M5M6M7M8M9
Placements
HR media
Tech blogs
Partner hubs
Challenge
- Review sites listed competitors with more recent Spanish backlinks.
- Integration pages had no outreach plan, leaving partner SEO one-sided.
- Blog content was translated EN copy with low engagement on Google.es.
Approach
- Published Spanish remote work compliance survey for HR media embargoes.
- Earned links to integration directory from partner co-marketing and tech blogs.
- Rewrote top funnel articles with Spain-specific labor law references.
Results
- ✓Spain organic pipeline grew 174% with demo requests up across mid-market segment.
- ✓Spanish B2B referring domains increased 159%.
- ✓Three comparison keywords reached top three on mobile SERPs.
“Integration pages finally earned links from both partners and press—something our previous vendor never cracked.”