Direct bookings (org.)
€186k → €476k
+156%
Travel editorial RD
29 → 68
+134%
Hreflang coverage
72% → 97%
+25 pts
Direct booking revenue index
M1M2M3M4M5M6M7M8M9
Link language
Spanish
Catalan
English
Challenge
- Travel blogs linked to aggregators instead of direct booking pages.
- Seasonal SERPs swung wildly without evergreen editorial anchors.
- Catalan and Spanish content cannibalized due to weak hreflang.
Approach
- Pitched slow tourism and neighborhood culture stories to Catalan lifestyle press.
- Built evergreen district guides with schema and internal links to property pages.
- Earned followed links from national travel supplements and EU city-break outlets.
Results
- ✓Direct booking revenue increased 156% year over year in peak and shoulder seasons.
- ✓Travel editorial referring domains grew 134% with improved topical relevance.
- ✓Hreflang-valid property URLs reached 97% on priority templates.