Organic sign-ups
142/mo → 408/mo
+187%
Spanish editorial RD
38 → 96
+153%
Avg. position (cluster)
17.8 → 7.2
-10.6
Organic sign-ups
M1M2M3M4M5M6M7M8M9M10M11
Media tiers
National biz
Fintech trade
Regional
Challenge
- Legacy links pointed to deprecated product URLs after a brand merge.
- Competitors owned comparison keywords with fresher Spanish editorial graphs.
- Marketing relied on paid search while organic CAC climbed.
Approach
- Published Spanish SME payments behavior research for embargo with fintech trades.
- Secured executive quotes in Cinco Días and vertical newsletters with followed links.
- Reclaimed unlinked mentions and fixed redirects before scaling guest editorial.
Results
- ✓Spanish organic sign-ups rose 187% with DR recovering eight points.
- ✓Forty-one followed editorial links landed in tier-one and tier-two Spanish media.
- ✓Primary commercial keyword cluster reached page one for five terms.
“Spanish journalists wanted local transaction data, not our English HQ report pasted into a press note.”