Valuation leads
74/mo → 194/mo
+162%
Editorial RD
26 → 62
+138%
Directory toxic share
28% → 5%
-23 pts
Valuation leads
M1M2M3M4M5M6M7M8M9M10
Barrio guide traffic
Salamanca
Chamberí
Retiro
Challenge
- Legacy SEO used foreign real estate directories with identical anchor patterns.
- Neighborhood landing pages were thin duplicates across districts.
- Organic valuation requests trailed paid lead vendors on cost per lead.
Approach
- Published quarterly Madrid housing affordability data for business media.
- Built unique barrio guides with transit, schools, and price trend modules.
- Replaced directory links with editorial features in property and finance outlets.
Results
- ✓Organic valuation leads increased 162% with stable lead-to-client rate.
- ✓Editorial referring domains rose 138% classified as finance or property relevant.
- ✓Directory toxic share fell below 6% in third-party audits.