Organic bookings
310/mo → 902/mo
+191%
Travel editorial RD
36 → 98
+172%
Shoulder-season share
22% → 38%
+16 pts
Organic bookings
M1M2M3M4M5M6M7M8M9M10M11M12
Hub performance
Seville
Granada
Córdoba
Challenge
- Thin affiliate pages outranked owned itinerary URLs for long-tail routes.
- English-only outreach failed to move Google.es travel queries.
- Seasonal blog posts did not accumulate lasting referring domains.
Approach
- Published responsible tourism research featuring Andalusian city breakdowns.
- Partnered with regional tourism boards for event coverage and followed links.
- Built internal links from hubs to niche route pages with updated schema.
Results
- ✓Organic tour bookings increased 191% with stronger shoulder-season volume.
- ✓Spanish travel editorial links rose 172% focused on Andalusia topics.
- ✓Affiliate overlap on priority routes decreased measurably in SERPs.
“Regional editors engaged when we led with cultural angles and itinerary data—not a generic catalog of packages.”