Package inquiries
88/mo → 267/mo
+203%
Travel editorial RD
31 → 82
+165%
Featured snippets
0 → 4
+4
Organic inquiries
M1M2M3M4M5M6M7M8M9M10M11
Guides by island
Tenerife
Gran Canaria
Lanzarote
Challenge
- Thin excursion pages competed internally without a hub structure.
- Most backlinks pointed to a single resort partner page.
- International and Spanish SERPs required coordinated hreflang for guides.
Approach
- Launched multi-island guide hubs with expert bylines from local guides.
- Pitched stargazing and marine reserve stories to EU travel supplements.
- Fixed hreflang between es, en, and de guide variants before outreach scale-up.
Results
- ✓Organic package inquiries rose 203% with improved off-season lead flow.
- ✓Travel editorial referring domains grew 165% across ES and EN placements.
- ✓Guide hubs captured featured snippets on four informational clusters.