Organic RFQs
52/mo → 145/mo
+179%
Trade RD
33 → 82
+148%
Median position
21 → 9
-12
Organic RFQs
M1M2M3M4M5M6M7M8M9M10
Link sources
Trade press
Associations
Engineering blogs
Challenge
- English PDFs dominated crawl budget but underperformed on Google.es.
- Legacy directory links provided no topical relevance for automation SKUs.
- Case studies lacked metrics procurement could cite internally.
Approach
- Localized engineering case studies with efficiency metrics and Basque plant examples.
- Pitched executive commentary on Industry 4.0 policy to Spanish industrial media.
- Earned links from trade associations covering machine safety and automation.
Results
- ✓Organic RFQs grew 179% with sales-qualified lead rate stable.
- ✓Industrial trade referring domains increased 148%.
- ✓Technical Spanish keyword set median position improved from 21 to 9.