Consultation requests
56/mo → 139/mo
+149%
Legal-classified RD
24 → 61
+154%
Page-1 practice terms
2 → 8
+6
Practice area links
Immigration
Corporate
Labor
Organic consultations
M1M2M3M4M5M6M7M8M9M10M11M12
Challenge
- Previous vendor placed guest posts on non-legal blogs with risky surrounding content.
- English service pages attracted links that did not help Spanish practice queries.
- Attorney bios lacked publication history and speaking credentials surfaced online.
Approach
- Restricted placements to legal trades, universities, and business press with editorial standards.
- Published immigration and corporate compliance explainers updated quarterly for accuracy.
- Highlighted partner publications and speaking engagements on attorney E-E-A-T profiles.
Results
- ✓Organic consultation requests rose 149% across two priority practice areas.
- ✓Legal-classified referring domains grew 156% with zero ethics complaints from outreach.
- ✓Top practice keywords reached page one for six competitive Barcelona terms.
“We needed links that bar associations would not frown on—editorial legal media was the only sustainable path.”